Skill · Association

Journey marks on the opty. Not 1:1 revenue.

Association prompts on signals we can actually ask about. Email, SMS, Marketing Cloud, Pardot, or an agent can call it. Two choices. Never a blast. UTM is metadata. We do not engage about a UTM.

Engage on

  • company
  • intent
  • stage
  • choice
  • moment
  • invoice

Company, intent, stage, choice, moment, invoice. If we cannot prompt on it, it is not a signal.

Journey by stage

  1. Pipeline
    0 contributions · 0 accounts
    No marks yet.
    dollars on the side · $0
  2. Best case
    0 contributions · 0 accounts
    No marks yet.
    dollars on the side · $0
  3. Commit
    0 contributions · 0 accounts
    No marks yet.
    dollars on the side · $0
  4. Won
    1 contributions · 1 accounts
    demo 1
    dollars on the side · $48,000

Call

Prompt. Don’t force.

Email · open

Northline is in open. A 20-minute walkthrough, or stay with the note. Your call.

Demand lead at Northline originated on li_2041. Intent demo. This contributes to open — a journey mark, not a revenue point.

Contract

Marketing Cloud, Pardot, email, SMS, or an agent POST the same body. The customer still chooses.

{
  "skill": "association",
  "force": false,
  "call": "POST /api/association",
  "channels": ["email", "sms", "marketing_cloud", "pardot", "agent"],
  "body": { "channel": "marketing_cloud", "grainId": "io_xxxxxx" },
  "choose": { "id": "as_xxxxxx", "choice": "A 20-minute walkthrough" }
}