Skill · Association
Journey marks on the opty. Not 1:1 revenue.
Association prompts on signals we can actually ask about. Email, SMS, Marketing Cloud, Pardot, or an agent can call it. Two choices. Never a blast. UTM is metadata. We do not engage about a UTM.
Engage on
- company
- intent
- stage
- choice
- moment
- invoice
Company, intent, stage, choice, moment, invoice. If we cannot prompt on it, it is not a signal.
Journey by stage
- Pipeline0 contributions · 0 accountsNo marks yet.dollars on the side · $0
- Best case0 contributions · 0 accountsNo marks yet.dollars on the side · $0
- Commit0 contributions · 0 accountsNo marks yet.dollars on the side · $0
- Won1 contributions · 1 accountsdemo 1dollars on the side · $48,000
Call
Prompt. Don’t force.
Email · open
Northline is in open. A 20-minute walkthrough, or stay with the note. Your call.
Demand lead at Northline originated on li_2041. Intent demo. This contributes to open — a journey mark, not a revenue point.
Contract
Marketing Cloud, Pardot, email, SMS, or an agent POST the same body. The customer still chooses.
{
"skill": "association",
"force": false,
"call": "POST /api/association",
"channels": ["email", "sms", "marketing_cloud", "pardot", "agent"],
"body": { "channel": "marketing_cloud", "grainId": "io_xxxxxx" },
"choose": { "id": "as_xxxxxx", "choice": "A 20-minute walkthrough" }
}